Direct Mailing - Diversified Business Systems, Inc.

Printed and Personalized Direct Mailing

Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters, sales letters and promotional items . Direct mail advertising is one of the most effective and profitable tools to reach out to new and existing clients. Whether you have an annual appeal, monthly newsletter or quarterly report, you can count on Diversified for on time delivery, reduced costs and unparalleled quality. Intelligent Mail, Every Door Direct Mail, Informed Delivery, Sorting, NCOA, De-Duplication, Data Management, Mailing Lists, Variable Data, Warehousing and more!

Match Your Message with Format

Whether creating your mail piece on your own or through a third-party, picture how your message will unfold. Choose the format that will make your offer compelling. The size, shape, and layout can highlight your product or service with crisp efficiency or engaging elegance.

Postcards
• Give your message immediate attention
• Announce new products, services, sales, or special offers cost-effectively
• Use them as coupons or tickets to store events

Brochures & Booklets
• Share information visually
• Keep members and customers up to date with newsletter format
• Introduce new products or services or advertise special promotions

Product Samples
• Send samples to a targeted group using your own mailing list and reach consumers nationwide
• Get measurable results
• Bring in new business cost-effectively
• Increase awareness of your product

Letters
• Tell your story persuasively
• Give news and updates on new activities or promotions
• Make a case for fundraisers with prose format and reply envelopes

Flyers & Self Mailers
• Elaborate on the details of your offer
• Display glossy images of your product or service
• Send as a sheet with coupons

Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.

EDDM Retail Features
• Great for small businesses, restaurants, realtors, and local political campaigns
• Use a USPS.com account
• Send at least 200 and up to 5,000 pieces per day per ZIP Code™
• Drop off your EDDM mailing at the Post Office™
• No special mailing permit needed
• Pay online or at the Post Office

EDDM BMEU Features
• Best for large volume mailers
• Use a Business Customer Gateway account to prepare and enter a bulk mailing
• No volume limit on size of the mailing, multiple ZIP Codes™ can be selected
• Drop off mailings at a large USPS mail processing center (BMEU)
• Pay with a bulk mailing permit

The Intelligent Mail barcode is a 65-bar Postal Service™ barcode used to sort and track letters and flats. It allows mailers to use a single barcode to participate in multiple Postal Service programs simultaneously, expands mailers’ ability to track individual mailpieces, and provides greater mail stream visibility.

USPS Resources

USPS Informed Delivery Overview
USPS Informed Delivery Interactive Campaign Guide
USPS Intelligent Mail Barcode Getting Started
USPS Intelligent Mail Barcode Tech Resource Guide
USPS Intelligent Mail Barcode Resource Guide
USPS Every Door Direct Mail User Guide
USPS Every Door Direct Mail Quick Reference Guide